Reimagined
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THE DOUGH
Our signature waffle dough is made from scratch daily using a combination of locally sourced ingredients and authentic [imported] delicacies. With the perfect amount of flour, sugar, and butter in each batch PLUS a few special [secret] ingredients - our original recipe is guaranteed to be unlike any waffle you’ve ever tasted.
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THE SMASH
The process that gave us our name. Unlike traditional batter based waffles, our uniquely crafted waffles are lovingly rolled into dough balls and then SMASHED in our premium cast iron waffle press. We bake each waffle until they’re golden brown to ensure a caramelized outer shell and a fluffy inside.
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THE FINISH
For us to serve insanely delicious waffles, we must provide insanely delicious toppings. Whether it’s one of our Famous Five Sweet Waffles or some of our Savory SmashedWiches, each and every waffle we serve is finished off with the most insane flavor combinations known to the modern world.
MADE SIMPLE
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THE ORIGIN
Remember back in grade school when we all learned about a thin band that wrapped around the earth called the equator? And how the altitude on mountain tops creates unique microclimates for various forms of vegetation? Well, we forgot most of that stuff. We were probably busy doodling Ninja Turtles in our Trapper Keepers. But, in order to serve the best coffee our planet has to offer, we forced ourselves to spend months studying these very important intricacies in detail to source the best coffee possible.
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THE ROAST
There is only one way to roast coffee. It requires someone very skilled and dedicated to stand by the roaster all day and observe. A specially experienced person that knows exactly how to bring the best out of every bean. Someone with a trained eye, an acute sense of smell, and an experienced touch to know the exact moment the beans are ready to pull. Properly roasting coffee beans is a rare artform that few understand. All of the coffee’s flavor potentials are presented during this process.
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THE SERVICE
Coffee is the most complex beverage that humans consume. Every cup is the culmination of years of work, three-thousand mile journeys, and calibrated temperatures. And while brewing the perfect cup of Coffee is an incredibly complicated process...that doesn’t mean that it has to be complicated to order. Coffee should be Easy to Order...Easy to Drink...and Easy to Love. We make our specialty drinks the most delicious way possible and then we take it up a notch and pair it with crazy flavor combinations.
